Affiliate Monthly Referrals Report

Dear 陈亮 NA (个人),

This is your monthly affiliate referrals report. You can view your referral statistics at any time by logging in to the client area.

Total Visitors Referred: 3
Current Earnings: 0.00 元
Amount Withdrawn: 0.00 元

Your New Signups this Month

注册日期	产品/服务	金额	账期	佣金	状态
您目前没有接受任何签约

Remember, you can refer new customers using your unique affiliate link: http://go.52host.net/aff.php?aff=001

有任何问题欢迎您随时与我们联系。

Best regards,
52host「我.爱主机」

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2011-07-31

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2011-07-30

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谢谢您选择我们的服务！

此邮件为系统自动发送，请不要直接回复，谢谢！
此致
　　敬礼
--
百度公司
电话: 400-890-0088
传真: 010-59222966
E-mail: nrhelp@baidu.com

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2011-07-29

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��Ⱥ����,�Թ����ϰ��ƹ�,��Ч,"15,617",3,0.0192%,2.84,0.54,��8.51
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如有问题，请参看百度网盟推广服务常见问题解答，网址： http://support.baidu.com/wm/
谢谢您选择我们的服务！

此邮件为系统自动发送，请不要直接回复，谢谢！
此致
　　敬礼
--
百度公司
电话: 400-890-0088
传真: 010-59222966
E-mail: nrhelp@baidu.com

GlobalTestMarket 调查邀请

帐号 # 19698309 » MarketPoints 结余始自 7 月 29, 2011： 90
亲爱的陈亮， GlobalTestMarket 正在寻求您的意见。 切勿错过分享您的宝贵意见以获取大奖的机会。 请于今天完成此次调查！ 新的调查现已推出 调查编号： 199173 完成调查的奖励： 35 MarketPoints 开始调查 » 您也可以复制下面的 URL 到您的浏览器来访问此调查： http://www.globaltestmarket.com/survey/s.phtml?CHM_199173_10e501e0ed347e92 此致 GlobalTestMarket 团队
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SEO, Paid Search, and Scalability - The Myths and Realities A SPN Exclusive Article By Tom Wilson (c) 2011 SEO-News Featured Videos: What is SEO & Does My SMB Need It? Analyzing Your Web Site - Improve SEO Writing SEO Friendly Blog Titles What to Post to Facebook? I recently attended a SEM seminar where the speaker, a SEO consultant, tried to show how scalable SEO is. Then he compared it with paid search, which, he said, was not scalable. As a PPC consultant, I found this irritating. Not only was he wrong but he was also peddling the standard myths about the relative ROI's of these two SEM strategies. What Is Scalability? In case you're not sure, I'll explain scalability. This means that over time the gap between sales and costs widens so that your business or products become more profitable. Get Top 10 Rankings on Google For Any Keyword! In the context of SEM, scalability occurs in any one of three ways. When simultaneously your marketing costs fall and sales value rises. Or sales remain the same, but don't cost you as much to acquire. Or marketing costs remain the same but sales value rises. Whichever way, you have scalable (rising) margins. SEO and Scalability The speaker promoting SEO scalability showed us a very convincing graph. His example was a company just starting out with search engine optimization and hiring an agency. He put the agency cost to the client at $1000 per month for 12 months. On his graph, this represented a straight line. Now he graphed out the sales that would result from this SEO work of getting the client's website ranked on Google's first page. At first, sales value was zero. Within three months, the two lines on the graph had met. Then, sales value began and continued to rise well above the static cost line. QED: SEO scalability. But he didn't stop there. In addition, he argued that once the agency had established the website in the top rankings, the client could start reducing her expenditure on SEO. Consequently, the straight cost line would begin to fall while sales continued to rise or remain stable. Thus, a professionally run SEO strategy could turn out to be even more scalable. The Reality He was making a valid point. In an ideal situation where you have big bucks and can afford to spend these on SEO consultants to trounce the competition, this could be the outcome. But it's not realistic for the average business. It's certainly not easy to achieve where budgets are limited and where markets are highly competitive. Getting good rankings for good keywords is never easy. And even if you could spend the big bucks there's still no certainty that with SEO you would ever make first page rankings, or if you do, that you'll stay there. How to Spot Bad SEO Services - Download Free eBook Now! What's more, to get the full benefit of being on the first page, you really need to rank in the top three positions. In general, these grab around two thirds of clicks, with #1 getting over 40%. And to reach that level that takes a lot of SEO input, and usually a long time. The true situation for most companies just starting SEO, even if they are using an agency, is that if they do get first page rankings it's likely to be for the low volume, less competitive keywords. At least that will be the case for a considerable time. This should help sales, but it will certainly not produce them in huge numbers. Also, with ongoing competition and changes in algorithms, SEO activity never really stops. And rarely do SEO agency costs. So, let's keep the true ROI and scalability of SEO in perspective. Paid Search and Scalability Next, he revealed his paid search graph. Each month, his imaginary client's advertising costs were $5,000, producing sales of $15,000. He argued that this ratio of 3:1 would more or less remain static. In other words, the graph's two lines, costs and sales, would follow the same path and the gap would never widen. QED: PPC is not scalable and the ROI is static. Well, good PPC management would create some scalability. It would reduce click costs and increase conversions (sales). But, this alone would not match the level potentially offered by SEO. On the other hand, there's a way in which paid search can create major scalability. The opportunity arises when you take a different view of PPC. You see it not as a one-off selling medium but as a strategy for acquiring new customers. Of course, whether you can exploit pay per click in this way depends on the extent of your product range. Also, on how often people are likely to rebuy your products or services within a reasonable time. If these factors are favorable, in my experience, PPC advertising is about customers finding you first by clicking your ad and in that way making the initial purchase. But then subsequently coming back to your site directly (not through PPC) to rebuy or cross-buy. In this way, paid search has a potentially natural scalability. But Does SEO Not Achieve the Same End? Of course, it can. You can just as easily get repeat buys from customers who found your site through the SEO effort. But the advantage that PPC has is that there is no real risk. The speaker's SEO client could have spent her $12,000 and got nothing or very little in return. Indeed, you can go on forever chucking money into the SEO well with not a shred of success guaranteed. That wouldn't happen with PPC. With paid search, the results are clear, fast, and measurable. And you can stop spending money instantly if you conclude that it's not working. It can take a long time, a much thinner wallet, and a lot of heartbreak before you can reach that conclusion with SEO. About The Author Tom Wilson is an expert in Internet marketing and an award-winning marketer. He specializes in ppc management and AdWords Training and has been providing marketing services, and consultancy for over 10 years. He is a Chartered Marketer, and a Google AdWords qualified professional. Visit his website http://www.cluedup-ppc.co.uk Printer Friendly Version of this Article Have an Opinion on Today's Article? Post Your Comments at SiteProNews.com

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