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2010年3月29日星期一
3/30 WoW.com
2010年3月25日星期四
AdWords Welcome Pack: Choose successful keywords
Hello,
Keywords are the search terms (words or phrases) which trigger your ad, and they are critical to the success of your AdWords advertising. This email explains how you can choose the most effective keywords, assess your keyword performance and how this affects the amount you pay.
Top tips for great keywords
A great keyword is:
- Ideally, 2-3 words long
- Specific (keywords that are too broad or general will not reach users as effectively as keywords that are highly targeted)
- Directly related to the text in your ad
- Directly related to the page your ad links to (specified by the destination URL)
What keywords should I choose?
First, look at your website content and write down every word, word combination or phrase that describes each category of your business. This is the starting point for creating your keyword lists.
Include all brand and product names as well as plurals, synonyms and alternate spellings for each word or phrase. Capitalization does not matter. Take out keywords that are very generic, irrelevant, or obscure.
Then, group your keywords into close-knit themes and create a new ad group for each theme. Put your keywords into these new ad groups. For example, if your campaign is for digital cameras, you can group together mini digital cameras in one ad group and SLR digital cameras in another.
Try using negative keywords. Negative keywords prevent your ad from showing when a word or phrase you specify is part of a search term. If you specify the negative keyword -repair, for instance, your ad won't show for search terms such as digital camera repair.
Want more keyword information and examples?
How can I tell if my keywords are working well?
Check your keyword performance regularly in the 'Keyword' tab of your account.
An 'Eligible' status means your keyword is eligible to trigger ads. Click on the icon in the status column to get more detail on your individual keyword performance.
Then, one of the most important metrics to assess is the clickthrough rate (CTR), as it shows the proportion of people who clicked on your ad after they saw it. Keywords that produce a relatively low CTR (e.g. less than 1% on the search network) can often be improved. Implementing the tips above will help improve your keyword performance. A higher CTR will help to increase your ad's position on Google.
Learn more about what keyword metrics to look out for.
How do my keywords impact how much I pay?
If your keywords are well chosen and you follow the tips above, your ads may show in a higher position or at a lower cost.
AdWords bidding works on an auction-style system, with advertisers bidding for keywords that will trigger their ads to appear. As multiple advertisers will often bid on the same keywords, Google must determine which ads will show, and in what position on the page. To do this, it looks at both CPC bids and the quality of your keywords:
- Cost-per-click bids (Maximum CPCs) are the amount you are willing to pay when someone clicks on your ad
- Quality score relates to how relevant your ads and keywords are to searches on Google, which is determined by a number of things, including your CTR
Find out more about how keyword bidding and quality can affect your ads.
If you'd like more information about keywords, you can find all this and more in the online AdWords Beginner's Guide.
Sincerely,
Laura
The Google AdWords Team
P.S. Next week we'll cover everything you need to know to write eye-catching ad texts!
Need a little help?
 AdWords Beginner's Guide |  AdWords Blog |  AdWords Webinars (Online tutorials) |  AdWords Help Forum |
© 2010 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043
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2010年3月23日星期二
Facebook 帐户确认
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欢迎来到Facebook
2010年3月21日星期日
Activating Your Google AdWords Account
Hello,
We've noticed that you haven't started running your ads on Google. You're just minutes away from advertising to potential customers interested in what you offer. You can activate your account by following these steps:
1. Sign in to your account
2. Select the "Billing" tab.
3. Click "Billing Preferences."
4. Submit your billing information.
Once you're done, you'll be ready to start reaching new customers!
Sincerely,
The Google AdWords Team
Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA USA 94043
Email preferences: You have received this mandatory email service announcement to update you about your AdWords account activation.
We've noticed that you haven't started running your ads on Google. You're just minutes away from advertising to potential customers interested in what you offer. You can activate your account by following these steps:
1. Sign in to your account
2. Select the "Billing" tab.
3. Click "Billing Preferences."
4. Submit your billing information.
Once you're done, you'll be ready to start reaching new customers!
Sincerely,
The Google AdWords Team
Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA USA 94043
Email preferences: You have received this mandatory email service announcement to update you about your AdWords account activation.
2010年3月19日星期五
AdWords Welcome Pack: The top 4 things you should know
Welcome to Google AdWords! We want to wish you every success with your new online campaign and let you know there is help at hand if you need it.
To get you started we've designed a short email series, to give you a solid foundation to achieve success with your new online campaign.
This email covers the top 4 things you should know once your ads are set up and activated: how you can see your ad, pay for your AdWords advertising, control your costs and organize your account.
You'll receive your next 5 emails on a weekly basis, so keep an eye out for them!
1. Where is my ad?
Check if your ad is up and running using the . Type a keyword from your account into the Ad Preview tool, and it will show you exactly which ads are appearing for your keywords in any given location, including your own ad.
We suggest you view your ad with the Ad Preview tool instead of searching on Google. When you search for your ad multiple times on Google, it can affect your ad performance by showing your ad too many times without being clicked on.
If you can't see your ad, use the Diagnostic to help identify the reason it's not showing. Remedying the problem can be simple. Bear in mind that your ad will only show once you have entered your billing details. If you haven't done this yet, log in to your account now to select one of the payment methods below and activate your account.
2. How can I pay for my AdWords advertising?
Available payment options depend on the country of your billing address and the currency with which you make payments. You'll see the options available to you on our Payment Options
To enter your billing information, select the Billing tab in your account and click the Billing Preferences link. Once you've chosen a billing method, learn more about your in our online AdWords Beginner's Guide.
3. What will my AdWords advertising cost?
With AdWords, you are in control! You control the amount you pay with your daily budget and maximum cost-per-click bids (Max CPC).
Your daily budget is the maximum you're willing to spend per day. This amount is entirely up to you and you can adjust it at any time. You are also in charge of the max CPC for each keyword within your campaign. This is the amount you're willing to pay each time someone clicks on your ad. The actual cost of each click can be lower than your max CPC bid.
4. How should I organize my account?
With AdWords, the organization and structure of your account is important. It can have a huge effect on the performance of your campaigns. We recommend you structure your account in a similar way to your website. So, if you offer multiple products or services, you should create a new campaign for each product/service.
Each campaign will contain ad groups that should be based on different themes.
Within each ad group are your ads and keywords. Your ads are what your customers will use to decide whether or not they will visit your website, and your keywords are the words your potential customer will use when searching for your ad.
Take a look at an example to see how you might structure your own account!
If you would like more information about these topics, please visit our online .
We hope you found this first email in the AdWords Welcome Pack useful! We welcome any feedback you may have regarding this email, so please
Thanks and happy reading,
Laura
The Google AdWords Team
P.S. Next week we'll cover everything you need to know about how to choose successful keywords!
2010年3月18日星期四
Getting Started with Google AdWords
Congratulations, you've successfully activated your AdWords account. You
can now reach your customers with targeted, relevant advertising.
can now reach your customers with targeted, relevant advertising.
For help with your new account, visit our Getting Started Guide
(http://www.google.com/adwords/beginnersguide/en-US ) to learn:
- How AdWords works
- How you can manage your costs
- How to write compelling ads and choose effective keywords
- How to find answers to your questions and discover other helpful resources
Sign in to your account now!
Sincerely,
The Google AdWords Team
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This message was sent from a notification-only email address that does not
accept incoming email. Please do not reply to this message. If you have any
questions after following the steps above, please visit the Google AdWords
Help Center at adwords to find
answers to frequently asked questions and a 'contact us' link near the
bottom of the page.
2010年3月12日星期五
3/13 N4G.com : News Feed
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3/13 N4G.com : News Feed : xbox360
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